Yzer Property – Dubai
December 3, 2019
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Project Type:
Branding and Identity Design, Web Design
 

Delhicioso!

A graphical identity to a new concept merging food and culture delivered to the consumers hands


Three ESADE graduats created a simple but effective food and delivery concept: home cooked food & culture delivered to your hands. The online based start-up offer weekly dishes with a daily theme: Culture from different countries. The idea is to deliver a a dish and cultural background, placing the consumer in a scenario.

The word play of the brands title, made the design process an enjoyable one. Delhicioso! is a mix of Italian and Indian wordings, two of the strongest global cuisine, gave us the permission to explore a more fun approach to the over all design. The logotype is a reference to when a happy customer signs the bill or leaves a comment. A hand-like design with the usage of an hot orange Pantone, creates a warm sensation, and a feeling of trust. Which itself, plays an important role as to keep a returning costumer happy.