A new fresh concept for daytime events
When early morning and daytime events are viewed as dark and trashy moments, Francesca Lombardo takes upon a new angle and freshens up the destroyed view. Upper Hour offers events in broad day light, celebrating under the sun rays in a full spectrum of colours. The events are usually held in different open spaces around the globe with quality artist booking within the electronic and techno world.
We designed a versatile logotype, that can be used for all occasions and cities. A minimalistic and geometrical form, with annotations to signs and symbols that can further be used within the visual language of the brand.