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Project Type:
Branding and Identity Design, Digital and Print Design
 

Ramen Otaku

A story about "a Ramen obsession"


If you have ever been served by chef Bjoern Heibuelt from Justbjoern, you definitely would have noticed his profound passion and knowledge for international culinary cuisine. In 2018, Bjoern achieved a long life dream and opened his first ramen joint on the balearic Spanish island, Palma de Mallorca. And now has become the islands "must-go to" spot for seasonal visitors.

Otaku is the Japanese definition to describe someone's deep obsession to anything. Modernising a Japanese concept, we were able to keep old tradition mixed into a new setting, to be illustrate what to expect if ever dropping by the restaurant for a grub. We designed a fine minimal but rustic identity, permitting Ramen Otaku to portray authenticity in what they serve.

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