The Macallan Edition º2

Whiskey pairing with award winning chefs from Celler de Can Roca

For each edition's release, The Macallan Whiskey collaborate with a key influencer, creating a whole campaign around the selling point of the influencer paired with The Macallan's new product. For their second edition, the Scottish brand approached the three Roca brothers, known for holding the title of best worldwide restaurant for three consecutive years.

Munki collaborated with Masters For You Agency (BCN, SP) to be fully hands on in creating a complete and immersive campaign for the brand pairing. From key visual designs, to workshops and innovation session build-ups, we focused on delivering the "extraordinary" as per the campaigns slogan.

Design collaborators Cristian Castellon and The Masters For You Agency