The Macallan Edition º2
Whiskey pairing with award winning chefs from Celler de Can Roca
For each edition's release, The Macallan Whiskey
collaborate with a key influencer, creating a whole campaign around the selling point of the influencer paired with The Macallan's new product. For their second edition, the Scottish brand approached the three Roca brothers
, known for holding the title of best worldwide restaurant for three consecutive years.
Munki collaborated with Masters For You Agency
(BCN, SP) to be fully hands on in creating a complete and immersive campaign for the brand pairing. From key visual designs, to workshops and innovation session build-ups, we focused on delivering the "extraordinary" as per the campaigns slogan.
Design collaborators Cristian Castellon
and The Masters For You Agency