Unifying a Mediterranean emotion within a luxurious setting.

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Bay Restaurant (The Hague)



  • Food & Beverage
  • Restaurant
  • Fine Dining


  • Branding
  • Strategy
  • Website
  • Marketing

Bay Steakhouse & Seafoodbar, The Hague – Netherlands 

Evoking the elegant oriental touch

If you have ever been served by chef Bjoern Heibuelt from Justbjoern, you definitely would have noticed his profound passion and knowledge for international culinary cuisine. In 2018, Bjoern achieved a long life dream and opened his first ramen joint on the balearic Spanish island, Palma de Mallorca. And now has become the islands "must-go to" spot for seasonal visitors.

Creating awareness around a culinary lifestyle.

Otaku is the Japanese definition to describe someone's deep obsession to anything. Modernising a Japanese concept, we were able to keep old tradition mixed into a new setting, to be illustrate what to expect if ever dropping by the restaurant for a grub. We designed a fine minimal but rustic identity, permitting Ramen Otaku to portray authenticity in what they serve.

Award Winning
Award Winning

Taming the obsession.

Our ideas-driven work unearths value through beauty to ignite brand transformation.