Slurping tales of a ramen obsession by JustBjoërn

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque ante quam, ultrices nec vulputate et, egestas et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vestibulum, nunc in finibus condimentum.

Client

Ramen Otaku (Mallorca)

Website

Sector

  • Food & Beverage
  • Restaurant
  • Fine Dining

Services

  • Branding
  • Strategy
  • Website
  • Marketing

Ramen Otaku by JustBjoërn, Mallorca – Spain

When an obsession turns into a business, let the world experience the full intensity of its delights.

If you have ever been served by chef Bjoern Heibuelt from Justbjoern, you definitely would have noticed his profound passion and knowledge for international culinary cuisine. In 2018, Bjoern achieved a long life dream and opened his first ramen joint on the balearic Spanish island, Palma de Mallorca. And now has become the islands "must-go to" spot for seasonal visitors.

THE CHALLENGE

Creating awareness around a culinary lifestyle.

Otaku is the Japanese definition to describe someone's deep obsession to anything. Modernising a Japanese concept, we were able to keep old tradition mixed into a new setting, to be illustrate what to expect if ever dropping by the restaurant for a grub. We designed a fine minimal but rustic identity, permitting Ramen Otaku to portray authenticity in what they serve.

Award Winning
Award Winning
THE SOLUTION

Taming the obsession.

Our ideas-driven work unearths value through beauty to ignite brand transformation.