Slurping tales of a ramen obsession by JustBjoërn

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Ramen Otaku (Mallorca)



  • Food & Beverage
  • Restaurant
  • Fine Dining


  • Branding
  • Strategy
  • Website
  • Marketing

Ramen Otaku by JustBjoërn, Mallorca – Spain

When an obsession turns into a business, let the world experience the full intensity of its delights.

If you have ever been served by chef Bjoern Heibuelt from Justbjoern, you definitely would have noticed his profound passion and knowledge for international culinary cuisine. In 2018, Bjoern achieved a long life dream and opened his first ramen joint on the balearic Spanish island, Palma de Mallorca. And now has become the islands "must-go to" spot for seasonal visitors.


Creating awareness around a culinary lifestyle.

Otaku is the Japanese definition to describe someone's deep obsession to anything. Modernising a Japanese concept, we were able to keep old tradition mixed into a new setting, to be illustrate what to expect if ever dropping by the restaurant for a grub. We designed a fine minimal but rustic identity, permitting Ramen Otaku to portray authenticity in what they serve.

Award Winning
Award Winning

Taming the obsession.

Our ideas-driven work unearths value through beauty to ignite brand transformation.